POPUp was founded in 2018 as a collaboration between a perinatal exercise specialist and a pelvic health physical therapist.
As they worked together to serve their clients, Haley and Annemarie realized that people needed more from their pelvic health resources. POPUp was born of a belief that people with pelvic organ prolapse - and the professionals that serve them - deserve empathetic support that is backed by science and designed to support their goals at every stage of life.
Haley Shevener | Co-Founder
Haley is a Certified Strength and Conditioning Specialist working primarily with a postpartum population in San Francisco, where she was born and raised. She began working as an exercise professional in 2005 and has worked in various gym settings with a broad range of clients.
During her pregnancy and following the birth of her son Otis (and a POP diagnosis) in 2015, she quickly came to experience firsthand the lack of adequate support for perinatal people and the professionals with whom they are working. She switched gears from working with a general population and became employed by a company focusing exclusively on pre- and postnatal people. Soon, she was awarded the role of the Head of Methodology where she focused on the development and implementation of trainer education while continuing to work with one-on-one clients and groups.
At the beginning of 2018, she decided to shift gears again and return back to self-employment to focus on building an online arm to her business. She joined forces with her friend and PFPT, Annemarie, to build POPUp.
Haley is passionate about evidence-driven support, the consideration of language and psychosocial aspects that influence perception and care, the development in strength in the myriad ways it is expressed, and maybe most importantly, the power of laughter and community.
Professional & Educational Background
Certified Strength and Conditioning Specialist through National Sports and Conditioning Association
Certified Personal Trainer through the American College of Sports Medicine
Level 2 Kettlebell Instructor through the RKC
Functional Range Conditioning Mobility Specialist through FRC
Pregnancy & Postpartum Athleticism Coach
Level 1 FMS
TRX Instructor
Sports Performance Coach through USAW
BA in Psychology
Annemarie Everett | Co-Founder Emerita
Annemarie built her clinical career around the idea that individuals with pelvic health concerns deserve expert, evidence-based, compassionate, and positive care. She’s dedicated to fueling the conversation about the essential nature of care for the things that we often can’t see, but affect the way that we live, work, and play.
Professional & Educational Background
Doctorate of Physical Therapy from the University of California, San Francisco
Women’s Health Clinical Specialist (WCS) Emeritus
Certificate of Achievement in Pelvic Physical Therapy (CAPP-Pelvic)
Certificate of Achievement in Pregnancy and Postpartum Physical Therapy (CAPP-OB)
B.S. in Biology from the University of California, San Diego
